Online Learning
Internet Marketingfrom zero to PRO level
Learn all the key tools, strategies and tricks to make money
in one of the most in-demand digital professions.
Online Learning
Full Program
Advanced concepts and a detailed dive into Internet marketing
Practice
Reinforce your knowledge with practice for confident mastery
Access
Personal account with materials and resources
Certificate
To validate your new skills and abilities.

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Who is suitable for online course
of Internet marketing
Newcomers
Who wants to successfully start in digital
and understand all the nuances
Practitioners
Who are already in marketing, but wants to pump
skills and increase income
Businessmen
Businessmen
Who plans to independently promote their product
and competently manage marketing processes.
After training on the course
Analyze
Research the audience of sites and form detailed portraits of target groups
Launch
Set up and run advertising campaigns in Google Ads with subsequent evaluation of their effectiveness
Optimize
Perform in-depth analysis of advertising campaigns to optimize and increase ROI.
Develop
And implement a digital strategy and content plan
Delegate
Business promotion and communicate with experts in the same language
Obtain
Audience data and analyze this data
Calculate
Budget and promotion
Conduct
Internal and external search engine optimization
Promote
On Facebook, Instagram, YouTube and through e-mail newsletters.
Course experts
Anna
Smirnova
Founder of contextual advertising agency "ClickFlow", certified Google Ads expert (since 2015), author of a blog about digital marketing with an audience of 25k+
Dmitry
Kozlov
Head of SEO in the largest marketplace in Russia, former head of search promotion in Yandex, speaker at RBConf and Rusbase
Olga
Melnik
Ex-director of digital SMM agency "LikeIt", creator of a course on targeted advertising (5000+ graduates), consultant to federal brands
Training Program
Module 1
Introduction
An introductory lesson to the world of Internet marketing
Key marketing terms and digital marketing channels
Overview of how all platforms connect in a digital strategy
Assignment for the first lesson
Module 2
Facebook
Parsing the Facebook interface
Setting up a professional Facebook Page
Facebook Groups – building community and engagement
Module 3
Facebook Ads
Disassembling the advertising cabinet and setting up ads
Targeting: how to find your audience on Facebook
Ad creatives: writing headlines and choosing the right visuals
Module 4
Facebook Business Manager
A complete breakdown of Business Manager
Managing roles, assets, and permissions securely
Module 5
Social Media Content and Images
Working with a Content Plan
Social Media Images and Writing Selling Texts
Lesson Assignment
Module 6
Instagram Reels - Content Creation and Promotion
Instagram Reels - content creation and promotion
Understanding the algorithm and how to ride trends
Hooks and storytelling for short-form videos
Using music, text, and effects
Reels analytics and boosting reach
Module 7
TikTok and Its Promotion
A lesson on TikTok and its promotion
TikTok trends and how to adapt them for your brand
Creating viral hooks and challenges
Editing and publishing from mobile
Working with the camera or how to stop being afraid of it
Lesson Assignment
Module 8
Video Editing Lesson
Lesson on video editing your content in CapCut
Module 9
YouTube Lessons
Developing and Promoting YouTube Channel
Creating your first content plan and script
Thumbnail, title, and SEO optimization
Using YouTube Studio and understanding analytics
Monetization options and community building
Lesson Assignment
Module 10
Email Marketing Lessons
Email Marketing
Email Marketing Campaigns
Working with Subscriber Base
Working with Forms and List Building
Setting up Email Marketing Automations
Lesson Assignment
Module 11
Landing Page for Paid Traffic
What is a landing page and how to do it properly?
Tools to build a high-converting landing page (e.g., Systeme, Carrd, Leadpages)
Copywriting techniques for conversion
Mobile responsiveness and optimization
A/B Testing and tracking behavior on the page
Lesson Assignment
Module 12
Sales Funnels
Sales Funnel. How to create it and what does it give?
Types of traffic
Assignment for the lesson
Module 13
Quiz Marketing
Quiz marketing and how it can be used.
Assignment for lesson
Module 14
Marketing Strategy
Marketing Strategy and its varieties
Smart goals and SWOT analysis
Lesson Objective
Module 15
Analytics Tools
Lesson on basic analytics tools
Module 16
Chatbot Settings
Lesson on setting up a chatbot and using it in your marketing
Chatbot flows and automation examples (Facebook Messenger, WhatsApp)
Lesson assignment
Module 17
Bonus
Bonus lesson
Choose the right rate
Want us to do your marketing?
Proof of
Qualification
Upon successful completion of the course, you will receive a certificate to prove your skills in Internet marketing

This document will strengthen your resume and set you apart from other candidates
The course covers all
key aspects of modern
Internet marketing
The program is built so that even beginners can immediately apply knowledge in practice, and experienced professionals - to systematize their skills and reach a new level.
Our courses are loved by students
average rating is 4.75
89%
of students find their first orders one month after starting the course
32%
of graduates work remotely
62%
grow to middle level within a year after graduation.
Feedback from our students about the course
Sarah Mitchell

“Marketing Shop transformed our online presence completely. Their SEO and marketing strategies helped us reach new customers every week. Highly recommended!”

Sarah Mitchell

Founder, GlowUp Cosmetics.
David Parker

“The team’s professionalism and quick turnaround impressed me. Our website traffic has increased significantly since working with Marketing Shop.”

David Parker

Marketing Manager, Nova Tech
Emma Thompson

“Excellent service from start to finish. They understood our business goals and executed a perfect campaign that brought measurable results.”

Emma Thompson

CEO, Trendify Store
John Lewis

“Working with Marketing Shop has been a game-changer for our brand. Their team’s creativity and attention to detail are unmatched.”

John Lewis

Creative Director, Urban Styles
Ava Johnson

“I’ve worked with many agencies, but Marketing Shop stands out. Their commitment, strategy, and transparent communication make them our long-term partner.”

Ava Johnson

E-commerce Manager, Pure Essence
Frequently Asked Questions
Do I need training to start the course?
The course is suitable even for beginners! A basic understanding of the
Internet and social networks is enough. If you know how to use a computer
and are ready to learn, that's enough for successful completion.
What skills will I get after the course?
After the course you will be able to:
  • Create and set up advertising campaigns in Facebook/Instagram and Google Ads
  • Analyze target audience and competitors
  • Work with key performance metrics
  • Optimize advertising budgets
  • Build sales funnels
Will the course help in mastering other digital directions?
Of course! You will get fundamental knowledge of digital
marketing, which will become the basis for learning:
  • SMM and targeted advertising
  • SEO-promotion
  • Email marketing
  • Web analytics
Do I need to install the programs in advance?
No, we will help you install everything you need
during the training process. You will only need:
  • Facebook and Google accounts
  • Access to Google Analytics (free version)
What are the hardware requirements?
Any modern computer or laptop with:
  • Windows 7+/macOS 10.12+ operating system
  • 4 GB RAM
  • Stable internet connection
  • Screen resolution 1280×720 or higher
Why is the course inexpensive?
We make quality digital education affordable! Our goal is to provide up-to-date
knowledge that can be monetized immediately, without inflated tuition fees.

The course is fully practice-oriented and provides
skills that are in demand in the market today.
What if the course is not right for me?
We offer a 14-day refund policy, as mandated by law. Contact us within 14 days to request a refund—no questions asked. course.